So alternative they spell their own name wrong (apparently they hated battling Jesus for internet hits), it’s time to meet the latest of Glasgow’s homegrown talent, indie synth band, Chvrches.
Tipped to be big in 2013, Chvrches is a three-piece act made up of Lauren Mayberry, former journalist, Martin Doherty, of popular Scottish indie group The Twilight Sad, and Iain Cook, who was previously a member of Scottish alternative band, Aerogramme.
Unlike most modern bands that use the Internet to thrust their music into the limelight as much as possible before it is even released Chvrches took a slightly different approach. They generated hype by only placing two singles online, ‘Lies’ and ‘The Mother We Share, which both wreaked havoc on YouTube. That air of mystery made them one of the more interesting musical stories of 2012. Despite having little material readily available for fans, the news about Chvrches began to spread quickly and they started to sell out gigs in Scotland.
Their initial popularity may have been partially due to the members’ fame from other bands. However, it seems it was also likely caused by the unusually dark yet euphoric sound of Chvrches, which has undoubtedly captured the attention of music buffs around the country. ‘The Mother We Share’ was released in November as a single on National Anthem. There are few pop songs that grab your attention like this one with its soothing electro pop melody combined with Mayberry’s unique and delicate voice. The single propelled them from an ‘alright band fae Glasgae’ to one of the potential next big acts to emerge from its streets.
Their potential is clear from the amount of success the electro pop band has already experienced in 2012. From their rising popularity to sell-out shows to supporting massively successful band Passion Pit, Chvrches have risen in the musical ranks rather quickly. Their single ‘Lies’ ranked at number 28 on NME’s best track of 2012. The Mother We Share ranked at number 51 on The Huffington Post’s Top Songs of 2012. They also came fifth in the BBC Sound of 2013 new music list.
Their recent session on Huw Stephens’ Radio One show further showcased the raw talent of Chvrches and also revealed that they had plans for an album to be released in 2013.
I was lucky enough to see this band in August 2012 in Edinburgh, and by that stage it was already pretty clear that they were going to take the British music scene by storm. With their debut album being due for release in 2013 it seems the band are just about to do that. As the mystery around them lessens and their music becomes more available it will stand to speak for itself proving them as the latest and greatest electro pop band to emerge from Britain. Their rise is inevitable… so keep an eye out for Chvrches this year.